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The story

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Furo is launching Spring 2018 at Capsule NY and eM Productions Showrooms. The line has been created by Lisa Elliot-Rosas, owner of eM Productions and co-founder of the Coeur tradeshow partnered with Kirk Nozaki from Cattywampus Crafts in Ojai, CA, both having a love for travel and craftsmanship of refined style in unique and comfortable fabrics.

After launching her handbag line e:oh in 2000—and having spent 17 years of building brands such as: IRO, Mara Hoffman, Veda, Zadig & Voltaire, Ace & Jig and many more—Lisa has designed a desirable line of everyday essentials in unique, loomed fabrics.

The word furo is taken from the Japanese word for “flow”; these pieces are comfortable, chic and effortless, and can be worn throughout the day into evening, whether in major cities or small towns or while traveling to the countryside. Timeless and of the highest quality, each of Furo’s 13 refined classic styles offers a unique twist, with known and familiar shapes that will appeal to a wide demographic of women.

Throughout her years in fashion, Lisa traveled for years from Paris to Japan and worked in her New York and Los Angeles showrooms. She found an opportunity in the marketplace and is now filling that gap by appealing to women who can throw on a dress or a top that is of top quality, unique and easy to wear— whether going to work, out to dinner, traveling or lounging. 

Kirk Nozaki has extensive experience in the fashion business designing clothes and home decor. His innovative designs have been sold worldwide and precede trends. Kirk's interest in architecture, music, and the natural world are persistent influences on his designs and life.

Furo’s designs are influenced by the French style of dressing merged with a unique global perspective, consisting of 100% cotton fabrics  in a Conscious Factory in India.


The factory often provides freshly grown produce (grown within the facility) for their workers and works with integrity and diligence.

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The Mission

Our mission is to provide quality and timeless pieces that are made with intention and consciousness.  

We plan to donate a percentage of our  proceeds to helping women transform their lives through literacy and education in partnership with Women For Women, 


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